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What is an iREALTY™ Office?






What is iREALTY™? 


iREALTY™ is a new way of doing real estate business. With today’s technology, the office is wherever you are. That can be a beach, a coffee shop, a client’s home or even your cottage or your boat. 

iREALTY™ is when a real estate office can offer you the latest technologies that enable you be Online, Paperless, Green and Connected.


remax crossroads irealty office whitby durham region


Online:   All our associates have access to an online platform where all the forms, contracts, training and manuals are available securely 24 hours per day, 7 days per week, 365 days per year at a click of a mouse. 

Our online submission allows the convenience of paperless submission, along with tremendous added features, such on-line document and file submission. No lost files, misplaced documents, coffee spills on originals.


Paperless:   The real estate industry has not yet embraced the digital world of business and uses an extraordinary amount of paper. RE/MAX CROSSROADS' iREALTY™ is excited to lead the way in this field.  By using online form submissions, we reduce the amount of paper in every transaction we do.

By scanning and e-mailing you all your incoming faxes for example, we save paper. While time.


Green:  We offer all our associates, clients and administration a brokerage they can be proud of.  Our iREALTY™ office is green to a large extent. We try to be as paperless as possible, and provide a modern home base while reducing the carbon footprint created by agents driving back and forth to their offices. 

We offer all OREA and TRREB forms online, as well as important bulletins, manuals and training materials. When paper is received, we recycle it or hand it back to the agent. We estimate a savings of about 100 pieces of paper per transaction.  Our online systems mean agents do not need to drive to the office to pick up a fax, or to deliver documents, utilizing less gas and creating less pollution.


Connected:  By way of social media, in-house training and social events. iREALTY™ offers our associates the opportunity to connect anytime anywhere via social media. For example, when two agents have a conversation, only those two agents are privy to that information, but with an online conversation, all agents are privy to that same information. So connect with us by Facebook, Instagram, Twitter, LinkedIn and YouTube. 


We offer both online webinars and in-house training. This training is by far the best in the entire industry. Agent Training on Demand has available 100's of training, coaching, and instructive videos for our agents to access 24/7.  In-House we offer the Succeed Program, 100 Days to Greatness, the Ultimate Agent, Master’s Edge as well as ongoing coaching and one-on-one business planning.


Of course, we also have great office social events.  Our annual summer BBQs and Christmas parties are often the talk of the town.  But let’s not forget our Golf tournaments, Award Ceremonies, St. Patrick's Day and as many holidays as we can celebrate!





1. To provide exceptional service to our associates and exceed their expectations.

Exceptional services from start to finish in every real estate transaction by having a live person answer all your calls 24/7 a day, loading all the listings on to TRREB, online lead generation, offer continuous training in contract negotiation and general technical skills. But it’s much more. This promise signifies the continuous quest for improvement and being able to offer more value to our REALTORS®​.



2. Continuously be a RE/MAX industry leader.

RE/MAX is the most well known brand in real estate worldwide and for TRREB in particular it sells 3 times more properties than the competition. RE/MAX Crossroads is proud to be associated with the best in the industry and will leverage that brand name coupled the iREALTYTM  office:  Online, Paperless, Green and Connected. This allows us to emerge as a true industry leader and leading the change for the future. This will help our associates differentiate themselves even further from competitors.


3. Continuously develop technological systems to enhance services.  

Technology is here to stay, but technology for sake of technology is not our goal. iREALTYTM  stands for the continuous enhancing and updating of technological systems when those systems show a reliable way of doing things better.  Better means more efficiently and more effective and more profitably. This focus on doing things better is embedded as part of the company culture and is what sets us apart from all the rest.




Does this sound like the office you want to belong too?  

Give us a call and find out what RE/MAX Crossroads can offer you!

416-491-4002 / 905-305-0505 






Click below for additional information on what our brokerage offers. 






At RE/MAX CROSSROADS REALTY INC., Brokerage we uphold an ongoing commitment to providing an elevated level of personal service. Our clients come first, and as a result, they are able to achieve more than they ever dreamed with their real estate investment.

Because we expect more from our associates, you can expect more from us when it comes to the important sale or purchase of your property. When it comes to your next move, we want you to experience the difference exceptional real estate service can make.

Our agents are diligent and many are Top Producers. Non-selling Broker of Record/Owner Barney Johnson is one of the pioneers of the Canadian RE/MAX success story.  We opened our doors in 1980 with just 2 REALTORS® and have expanded exponentially to over 300 agents and sub-brokerages in our various GTA office locations.  We are a 3 time recipient of RE/MAX International’s Highest Net Growth in Canada Award.  

RE/MAX Crossroads Realty Inc. has a proven track record and is one of the most reputable brokerages in the local GTA market.

Our offices continually rank in the TOP 1% of all offices for the Toronto Real Estate Board in both listings and sales. 

  • In the Entire Toronto MLS area from Jan. 1, 2021 to Dec. 31, 2021, out of 2,535 TRREB offices with producing agents, our brokerage ranks in the TOP 2% for total units sold and in the TOP 2% for total volume sold, holding the same rankings as in 2020.
  • In 2021, our brokerage ranked 38th for Total Number of Residential Sold Units (up from 39th in 2020 and 41st in 2019) and we ranked 40th for Total Residential Volume (close to 39th in 2020 and up from 45th in 2019) out of 1,799 firms (compared to 1,601 firms in 2020 and 1,535 firms in 2019) with producing agents in the entire TorontoMLS area.
  • In 2021, our listings averaged only 14 days on the market (less than average 18 days on the market in 2020 and 21 days on the market in 2019) and when sold, brought the sellers on an average 108.97% of their asking price (increase from 101.94% in 2020 and 99.71% in 2019). 
  • In 2021, out of our 4 GTA Offices, each active RE/MAX Crossroads agent had an average of 8.6 resale residential deals sold (up from 7.7 Units/Agent in 2020 and 7 Units/Agent in 2019), excluding new projects and commercial deals.

(source: RE Datum, Feb 10, 2022).


We pride ourselves that all our associates are friendly and cooperative, honest and ethical and all conduct themselves with the highest of professional standards. Our staff at RE/MAX Crossroads Realty Inc. have an average real estate experience of 19 years. ​

To recognize the outstanding sales performance of our agents in the 2021 production year, we are handing out this year a total of 202 RE/MAX Awards, consisting of 170 RE/MAX 2021 Club Awards (up from the previous year of 145 RE/MAX 2020 Awards and 120 RE/MAX 2019 Awards), as well as 19 Prestigious RE/MAX Career Awards (Hall of Fame, Lifetime Achievement & Circle of Legends) and 13 RE/MAX Team Awards.

Contact us today, for free real estate advice, to find your a sales associate or to find your dream home!